AMCAP proudly partners with Western Force


December 3, 2021

AMCAP has been a proud partner of Western Force for the past two years, and we’re excited to announce that this relationship is extending into 2022 and 2023. Moving forward, we’re thrilled to be naming rights owners of the AMCAP Legends Lounge at HBF park, a premium space designed to connect and provide game-day hospitality to Western Force members and the local community.

As part of our partnership, AMCAP is honoured to be providing work opportunities to the young men in the Western Force Fortescue Academy, assisting them in their transition between school life and their journey to becoming professional athletes.

According to Western Force’s Business Development Manager, Huw Lock, “A balanced and holistic approach to life is a crucial value for Western Force, so to have AMCAP provide career opportunities for our rising stars in the Academy is fantastic”. The academy aims to support local rugby talent, where the curriculum focuses on player welfare and developing skills in leadership, goal setting, exercise science and nutrition.

This partnership serves as a terrific opportunity for AMCAP to connect with the local community through sport. We believe that it will have positive impacts across the board, with both AMCAP and Western Force continuously striving to give back and engage with the public in numerous ways.

We’re excited to see this partnership unfold as the 2022 Super Rugby Pacific season commences. For more information about the partnership, have a read of the article posted to the Western Force website.