AMCAP launches 13Yarn Partnership

September 20, 2023

On Wednesday 20th September 2023, AMCAP and 13Yarn are proud to have officially launched their partnership.

During the launch event, superbly hosted by Ernie Dingo, guests were delighted with a performance by Wadumbah Aboriginal Dance Group and received thoughtful insight from keynote speakers including Zaneta Mascarenhas MP Federal Member for Swan, Barry Neale AMCAP Sales & Client Relationship Manager, Lifeline WA CEO Lorna Macgregor and Marjorie Anderson, 13YARN National Manager.

AMCAP and 13YARN brought together partners, stakeholders as well as 13YARN and Lifeline WA crisis and community volunteers to celebrate the launch of this partnership to promote the new crisis line.

AMCAP’s aim to spread awareness of the 13YARN crisis line through branding on our Maintenance Service Kits has been shown to be effective through AMCAP’s existing partnership with Lifeline WA. AMCAP’s existing partnership has been very successful in promoting the Lifeline WA crisis line messaging and this new partnership with 13Yarn seemed a logical extension of this program.

This is a very important partnership as our Maintenance Service Kits reach a large number of people, especially in remote areas. Barry Neale spoke about the reach of AMCAP’s Maintenance Service Kits which have significant visibility and multiple touch points, with 4000 boxes per month travelling from our warehouses to their final destination on-site. These kits are seen by our 200 AMCAP staff, then go on to reach the freight and transport providers and their warehouses that they use, then onto the back of trucks traveling to remote mine sites which are then visible to the hundreds of on-site employees.

AMCAP is proud to support such an important cause for our community and fortunate to have the support of our customers to help us deliver the message. The 13YARN crisis helpline will not only build capacity and resilience for the Aboriginal and Torres Strait Islander people, but it will also create and enhance opportunities in communities.

We believe organisations including 13YARN are extremely important in aiding our Indigenous Australians.

13YARN 24/7 telephone crisis support service is available on 13 92 76 or via their website

We are here to listen. No shame, no judgement. A safe place to yarn.